Like many, you may find yourself wondering if you really need a lip moisturizer at all. We are here to tell you more about why this often-overlooked aspect of your skin care regimen is actually super important. Did you know that your lips are not actually pink or red? They appear this way because their blood supply is so close to the surface! The skin covering your lips is thin and fragile, and it's very important you take some simple extra steps in order to keep your lips hydrated, smooth and protected for years to come. Often, people mistakenly believe that they are hydrating their lips when they lick them. But, the relief is only temporary! When saliva dries, it actually takes with it any natural moisture on your lips (leaving them even drier than before)! This is why, ironically, the more you lick your lips - the drier they become. And unlike the rest of your skin, your lips don't produce any natural oils. Over time, this can lead them to become extremely dehydrated, chapped and cracked. Finding a high-quality, effective lip moisturizer or lip balm is the FIRST STEP in maintaining soft, smooth and luscious lips keeping moisture in and protecting lips from harsh, environmental conditions. Your skin also heals better when it's kept moist. Investing in a high-quality, good lip balm can help seal up cracks or chapped lips and prevent infection. For protection that you can trust, select an organic lip balm using all-natural ingredients. One example of this is our Eminence Rosehip & Lemongrass Lip Balm SPF 15. You can soothe and protect chapped, dry lips with this hydrating lip balm. Read more about Eminence Organics lip balms here.